Neil Young's Pono Player Nearly Doubles Kickstarter Goal
  • WEDNESDAY, MARCH 12, 2014

  • Posted by: Matt Howard

Would you buy a $400 piece of technology from a 70-year-old man in a Stetson hat with a dream catcher hanging around his neck? According to the massive response of investors who poured nearly $1.5 million in funding into the new music player Pono since its Kickstarter campaign went live yesterday, some have a bit more faith in Neil Young's tech dreams than one would expect. Young officially introduced the Pono music player at SXSW yesterday, where he explained how the product would right the wrongs inflicted by the MP3 on the music industry.

"All of [that] started to die -- it was the most amazing thing -- this vibrant creative culture started to go away. And it was because of the MP3 and the cheapening of the quality to the point where it was practically unrecognizable," Young stated at the presentation (via). "We were selling shit. They were buying wallpaper."

The Pono player will contain 128 gigabytes of memory and can store between 1,000 and 2,000 high-resolution songs. Maybe it's all stored in its ugly camel hump?



The Kickstarter campaign is currently approaching $1.5 million, which will nearly double its $800,000 goal, and the funding continues to increase by the minute. The campaign will remain active until Tuesday, April 15th.

Watch the Pono player promo video featuring Elton John, Bruce Springsteen, Arcade Fire, Jack White, Beck, Patti Smith, Foo Fighters, Eddie Vedder, Tom Petty, Elvis Costello and more.



Photo: via

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