Best Coast to Partner With Urban Outfitters
  • THURSDAY, MARCH 01, 2012

  • Posted by: Don Saas

There are certain moments in the world of music journalism where you finally understand where all of the negative stereotypes about our so-called exclusive, pretentious, and artificial sub-society come from, and today might be one of those days. Bethany Cosentino of surf-pop act Best Coast has announced that she will be helping to design a fashion line for Urban Outfitters. This feels like the punchline to a Portlandia joke except it's real. The only way we could fit more hipster stereotypes into this story about a buzzy band (from two years ago) making clothes for a clothing chain beloved by Brooklyn bohemians is if we replaced Urban Outfitters with American Apparel. We wouldn't be making as many jokes (okay that's a blatant lie) if she were making cat outfits for the many cats from the "Crazy on You" video. [Ed. Note: Hi Snacks!]

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