new music video: cold cave
  • MONDAY, FEBRUARY 08, 2010

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Life Magazine by Cold Cave is soaring electro pop dance track with just a touch of something sadder underneath the chords. The video for it definitely fleshes out the darker aspects of it. Focused almost entirely on an older woman painted in makeup, the video is a bit campy but more than a little captivating. The core of the music video is made up of a montage of the older woman dancing and fixing her makeup, with shots of mannequins and old pictures of naked women appearing from to time to time. But the amount of depth that the image of that possibly sad, possibly proud older woman longing for youth adds to the chorus' lyrics "I'm never going back" is almost heartbreaking. Whether it is a comment on beauty, age, or time, there's definitely something deeper underneath and it haunts the video beautifully.






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Cold Cave on Myspace

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