BAEBLE FIRST PLAY: 'Lonely' by Joe Hertler and The Rainbow Seekers
  • FRIDAY, FEBRUARY 03, 2017

  • Posted by: Kirsten Spruch



Today we're premiering the brand new video, "Lonely," from Michigan-based psychedelic pop septet Joe Hertler & The Rainbow Seekers. The single is off of their forthcoming album, Pluto, which is set to drop on March 31st. The video is just as fun and quirky as the song - the singer acts as a salesman on a late night infomercial with an out-of-nowhere band backing him and a lonely man at home watching while eating a corn dog. Joe Hertler sings an infectious melody and his band backs him with incredibly feel-good tunes, they're bound to cheer you up if you're actually feeling lonely. The name "Rainbow Seekers" now makes sense to us.

A message about the video from Joe Hertler:

"I've never been more nervous for a music related performance in my life... Like, singing to a backup track and dancing like an idiot? Shouldn't be too hard, right? I was worried about faking a performance. I was worried about acting. I was worried about the sweat showing through my back and my ever encroaching bald spot. I was also worried about the cigarette scene. I've worked on and off for the American Cancer Society for years now and they have a no tolerance anti-smoking policy (fortunately, we were able to secure a very special kind of non-tobacco cigarette).

Anyhow, a shot of fireball and cranking the tunes certainly helped to ease the anxiety, but the enthusiasm of everyone who showed up that day; Rhino Media, our extras, and the band - that's what turned a fake performance into a real one - and after 6 hours of filming in a local PBS studio (and also after about 10 different shirt changes due to incessant perspiration), we got it done.

This video was the product of a ton of talented and driven people. Without these people, there would be no music video. Without them, I would not have a band. Without them, I would not be able to pursue what I love doing the most."
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