Madonna will be performing at this year's Super Bowl, along with several special guests. Two of whom are presumably only attending to provide the support on this track, "Give Me All Your Luvin'", our first taste of Madonna's forthcoming
MDNA album. The video was directed by Megaforce, and takes Madonna's football gig very seriously, hinting at some of the sports-themed choreography we may see on Sunday. This is as nice as we can possibly put it.
The concept is pretty goofily executed. The enthusiasm is pretty feigned. Even Nicki Minaj in a cheerleader's outfit smiling like a maniac can't move Madonna's seemingly immobile face. And the song is... a song, we'll give it that. Good luck this weekend, M! Do an old song!
