Billy Corgan appeared on Australian talk show The Morning Show yesterday and offered his two cents into the Kanye West/Beck Grammy conversation. The ever outspoken Smashing Pumpkins frontman posited that West was completely in the wrong for making such a scene and that social media perpetuates issues of this nature. He also asserted that he would've punched West in the face if he was in Beck's position, and that Kurt Cobain would know how to solve the music industry's problems. Corgan can certainly come off as a raving lunatic sometimes, but his arguments in this instance are all spot on.
On the interruption, he offered, " In that particular moment you're basically saying that everything that Beck has done to be in that position is negated because in your own mind it's not relevant to you, or your own thing. I didn't think that's the moment to do it. Maybe afterwards you can say that, you can put it in your own blog." If Kanye had so much of a problem with Beck's win, he should have simply tweeted about it and ranted in interviews after the show (which he obviously also did.) After all, it was West that said Beck's win was "disrespectful to inspiration," which oddly enough describes acutely his own behavior.
Corgan touched on the deeper issue when he said "...the problem with the social media era is the Grammys will be rewarded for bad behavior and so by extension will Kanye..." Even people that hate West will follow his antics on social media and watch clips from the Grammys for sheer entertainment value. More clicks, follows and shares means more money, and it becomes a vicious cycle. To play devil's advocate, however, the saying "there is no such thing as bad publicity" certainly can be applied to the situation. Kanye's audience is so vast and diverse that mentioning Beck's name even once on any platform is equivalent to a massive, free marketing package.
The takeaway: while longwinded and unfocused, Billy Corgan's comments were legitimate and worth considering. And he's really hinting at a deeper philosophical question: If Kanye interrupts someones award acceptance speech and nobody's around to tweet about it, did it really happen?
Watch the clip below and decide for yourself whether or not Billy has a point.