Is Santigold Onto Something About Selfie Culture
  • WEDNESDAY, FEBRUARY 24, 2016

  • Posted by: Mandi Dudek

Santigold's new album, 99 ¢, comes out on Friday (Feb. 26) and even though she's been taking a break for a couple years to deal with life (she's a new mom!), her third album proves that she's back - and better than ever. In this album, Santigold collaborates with familiar producers such as Vampire Weekend's Rostam Batmanglij, Zed's Dead, Hit-boy, TV on the Radio's Dave Sitek, and more. The combination of producers and ideas - with Santigold in the middle pulling them all together - created a genre-bending album with powerful messages about commercialization and our self-obsessed culture. Santigold released an interactive video for the 99 ¢ track "Can't Get Enough of Myself," that uses the viewer's webcam to show the vanity of our culture as your own selfie pops up on billboards, toast, reflections on sunglasses and mirrors, and even in the photo booth strips. The upbeat, happy, reggae-influenced track talks about the modern day love of America: oneself. Towards the end of the video, Santigold is in a diner with a bunch of Santigold clones doing a corny synchronized dance, smiling at the camera as the chorus plays. The video only has three main appearances - you, Santigold, and her cute little pup - which is a perfect representation of how today's culture rarely notices anyone but themselves. You need Google Chrome to watch the interactive video here
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