feature: the horrors of indie rock advertising
  • WEDNESDAY, FEBRUARY 24, 2010

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Marketing and music go hand in hand like an abusive relationship. Usually something cool starts happening in music, and it stays pretty cool for while but then marketers start jumping on it, it gets all cut up and watered down and then 5 or 6 years later it's at Wal-Mart. A good example: remember grunge music? I personally don't, but apparently a bunch of 20 year-olds wore a lot of ugly clothing and played stripped down shoegaze and dissonant punk riffs or something. Either way, it didn't take too long before the whole thing was a clich and then Creed came out, so that was the end of that.

Things are a bit different nowadayswe can get email on our phones and no ones reads newspapers anymorebut the same cyclic nature of hip is still going strong. The big buzz right now is all about "hipsters".

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