MONDAY, FEBRUARY 22, 2016|
Posted by: Don Saas
The theme for the Every Open Eye music video cycle is increasingly clear: Chvrches are going to be alt-pop megastars, and it's time you all know it. This was already obvious in the video for "Leave A Trace" which put equal emphasis on bombastic, iconic visuals paired with Lauren Mayberry and Chvrches' ebullient synthpop. And now with the long awaited release of the video for "Clearest Blue," the music video could easily be subtitled "Lauren Mayberry: Warrior Princess."
"Clearest Blue" was one of the standout singles from Every Open Eye, the sophomore LP from Glaswegian synthpop powerhouse Chvrches, and although I'm not 100% sure what's happening at each juncture in its video, one thing is certain: Lauren Mayberry is a bad ass and the visuals of the video highlight this. With a mixture of what I'm guessing is purgatory, LA nightlife, and sequences with Mayberry decked out in armor, the video for "Clearest Blue" is a hallucinatory and kaleidoscopic counterpoint to the track. Watch the video above and dig our recently released documentary on the band and their relationship with their fans below.