If this is a joke, it's almost too subtle to be funny. If this is for real, it's hilarious! Personal Trainer Jeff Rogers just released a trailer for a workout DVD focused on his work with Justin Vernon and the rest of Bon Iver.
According to the trailer, Jeff and Justin met at the YMCA. "I came across this guy, who you could tell was a pretty in-shape guy, but you could tell something wasn't right," Jeff tells us, "and so we talked...he told me about his sciatica and how he had this lower back pain and I told him if he ever wanted to come upstairs I could show him some workouts." The trailer continues to show the various "non-sucky" workouts Justin and the band enjoy both in the sunny outdoors and indoors during the long waits before shows. It's easy to take this seriously, since the trailer was directed by Dan Huiting, who is currently directing a feature documentary film about Bon Iver (according to his website). Jeff Rogers is also featuring the video on his official website. On the other hand, maybe it's just good publicity for all involved.
Watch the boys pump iron, jog up and down stairs and run across a field: