A number of artists are becoming pros at making interactive music videos that allow the viewer to take over and customize their visual experience. With creative groups like Interlude and Darknet and the use of Chrome Experiments, artists are literally putting the creative decision-making in the hands of theirs fans and letting them partake in a unique experience. It's engaging, fun and provides the viewer with an illusion that their a member of the band. This year was a big one for the experimental, and we've narrowed down the many, to the 10 best. Scroll through the list below.
10. Muse "Panic Station"
Muse's 3D Flash playing video allows you to control the motion of a sea of colorful dots. It's entertaining for a short while, but it grows old pretty quickly.
9. Yung Jake "E.m-bed.ed/d!"
This rap video takes over your computer screen with pop-ups that go along with Yung Jake's lyrics. Interaction is limited in this video and it will make you nervous that a bunch of browsers (including a couple raunchy photos) are opening without your control.
8. Moones "Better Energy"
In this humorous video you get to witness the transition of five sober band members as they work toward consuming 80 beers. It's quite impressive.
7. Tanlines "Not The Same"
In this video you get to choose which instruments play and the background you want them to play on, which is fun and it certainly helped land the Brooklyn-based duo their performance slot at the 17th Annual Webby Awards. Watch here.
6. Light Light "Kilo"
Dutch band Light Light's interactive video uses crowdsourcing to display the thousands of cursors that viewers held over various images. The video gives you instructions like "Stay in the green" or "Do not touch the model" and records where you put your cursor, adding it to the video for future plays. Watch here.
5. Pharrell Williams "Happy"
For Pharrell's 24-hour music video the viewer can fast-forward and rewind by using a clock interface and users can share different "moments" with friends through Twitter and Facebook.
4. Queens of the Stone Age "The Vampyre of Time and Memory"
Long-time rockers, Queens of the Stone Age released their sixth studio album ...Like Clockwork
last June and have been touring ever since. The interactive video for "The Vampyre of Time and Memory" lets the viewer navigate through a haunted house by entering different rooms, passing spooky dead animals and clicking on various objects. Watch here.
3. Beck "Sound and Vision"
Directed by Chris Milk, this video uses your computer's camera to monitor your head movement, which then directs the motion of the camera. You can also choose between camera angles, as Beck sings along a 157-piece orchestra to a classic David Bowie song. Watch here.
2. Arcade Fire "Reflektor"
Arcade Fire is no stranger to interactive videos ("The Wilderness Downtown"
and "Neon Bible"
), and has made no exception for their latest album Reflektor
. In the video for the album's opener you can use your mouse to decide the effects that play during a young woman's journey in Haiti. You have to view this video through Google Chrome, which then connects to your smartphone that controls visuals and makes you the "Reflecktor." Watch here.
1. Bob Dylan "Like a Rolling Stone"
Almost 50 years after Bob Dylan's "Like a Rolling Stone" debuted the song resurfaced when Dylan wanted to make an interactive video that attracted a younger crowd. And with over 1 million views in the first 24 hours on Bob Dylan's official site, he did more than just reach youngsters. The sequences were shot over a two month period in California, New York and Israel (the project was headed by Israeli multimedia company Interlude
). The music video lets viewers change between 16 different TV channels, where you'll see famous faces like Drew Carey on "The Price Is Right" or rapper Danny Brown, and makes our list's number 1! Watch here.