It looks like J. Cole
couldn't let 2016 end without putting his own final touches on the year. Cole basically ran the 2015 rap game, going double platinum (with no features) with his third studio album 2014 Forest Hills Drive
. Now, just this week, on characteristically short notice, Cole announced his next studio effort 4 Your Eyez Only
is set for a December 9th release. That's an 8-day album-promotion cycle, in case you're wondering, but it doesn't really seem to matter. Cole knows he's making good shit, and people are going to buy it anyways.
Today, we get an exclusive Tidal documentary that includes footage of Cole working in the studio, talking music theory, and even getting in some work on the courts. Two tracks from 4 Your Eyez Only
also debut with what appear to be music videos, though neither have confirmed titles yet. The feeling of both the documentary and the videos themselves is laid-back and observational, simply following Cole through his day. The videos see him riding through the streets and chilling on stoops and in stores, grooving to the old-school-flavored beats. But don't take the relaxed feeling of the visuals to mean Cole's gone soft with his lyrical content. Between the two songs debuted - again, untitled, but with assumed titles "Everybody Dies" and "False Prophets (Be Like This)" - Cole seems to take shots at everyone from Kanye down to the newest crop of young rappers. As he declares without shame, "I'm borderline addicted to slaughter." J. Cole's got the unique ability to bring bravado and cockiness without going over the top outside of the music. You don't see him in the headlines saying crazy shit, but he'll sit back and put out incredible music so that you can't deny his talent.
Check out the Tidal documentary above, as well as the music videos for "Everybody Dies" and "False Prophets (Be Like This)" in separate videos. Don't worry if you're not a Tidal/Illuminati member, the doc is free to stream without membership.