is rad. She was rad in the 90s as the doe eyed punk front woman of No Doubt
, she was rad in the early 00s as the LA hip-pop artist with a fetish for Japanese culture, and she's somehow retained her radness in the 10s as a reality TV judge and 45 year old pop artist. She's rad. To be fair close associations with Pharrell Williams
, who produced much of Stefani's latest album and gave her new stuff
the stamp of stand out approval
, has never hurt anyones rad standing in the history of ever: from Busta to Bey, prove me wrong.
Her latest video, for the Reggaeton-laced, Pharrell produced single "Spark The Fire," is also rad. In keeping with her latest foray into emoji-looking cartoon aesthetics, Stefani comes in with the breeze on ("Sunday Morning"
) an animated cloud. The quickly drops into a brightly colored basement mosh pit. Activities include lounging on the hood of a product placed Fiat, which is entirely redeemed the first time someone 3D copies a slice of pizza.
Stefani's new album is rumored to be out sometime this month, for now watch it rain cats and pizza in the video for the inevitably catchy "Spark The Fire," below: