OK Go might as well franchise their music videos by now, having made themselves more famous for their dancing treadmill antics and Rube Goldberg machines than their actual music. OK, fair, their music is cool too, but their videos inspire another level of expectations. So when you say "animated short, printed on toast", what do you think it means? It means the bread budget for this video must have been massive.
The video was shot entirely on Nikon NX100s, which might explain why Nikon bankrolled the aforementioned whole wheat purchase.