The Vineland Music Festival: Aug. 8-10, 2008
  • WEDNESDAY, NOVEMBER 28, 2007

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November isn’t too early to start thinking about the festival season, is it? Not when news of a three-day festival cropping up in our neck of the woods finds its’ way to our desktop. Going into competition with themselves, C3 Presents – the Texas-based company that organizes Chicago’s Lollapalooza Festival every year – has partnered with European partner Festival Republic to stage the Vineland Music Festival. To be held on a 550 private farm in New Jersey, Vineland will run Aug. 8-10th…just one weekend after Lollapalooza. With both festivals featuring 100 plus artists on multiple stages (and overlap sure to occur), aren’t the promoters worried about over saturation? C3 partner Charlie Jones thinks both festivals can thrive independently. “They are nowhere close to each other and they will be different events”, quotes Jones. Vineland will also differentiate itself from its’ Midwestern counterpart by following a more European, camp-in, model. Currating Vineland, C3 can not lay claim to booking three major festivals. They also book the Austin City Limits Festival in Texas. – David Pitz

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