Every time an album comes out there's got to be something of a push by artists to get attention. For Eminem
that means stirring up more than a little controversy with cartoonish threats, having a Mikey Likes It Ice Cream Parlor release an ice cream in his honor (aww, come on! This is absurd!), releasing from nowhere a 60+ track mix-tape and, finally, serving up a music video for single "Guts Over Fear." That makes this a busy day for Eminem fans with all sorts of questions about "where to start?" so you may as well begin with the video. It's just below, it only takes a click and 5 minutes to listen and hey, what else have you got to do with your time?
I am a tad disappointed with it, though. It's an attempt at rousing the audience, one of the few inspirational songs Eminem's ever spat, but it's got no real bite (and if there's one thing Eminem's music's normally got it is jaws that can clamp down with a mouth full of canines). There are more than a few clumsy rhymes, lazy lyrics ("I feel like I've said this a kabillion-eighty times") some awkward stumbling in the meter, and only a few moments where Eminem sounds like he's really trying to inspire instead of apologize or defend himself. It's as if he understands this, too, as he notes in a later verse that he's afraid that "there's no more emotion for (him) to pull from" and that all he's got left are "a bunch of playful songs that (he) makes for fun." It sounds like he's getting to that age where he wants to be respectable, where he wants to be serious and earnest and grave, as if he wasn't somehow serious before all of this or as if his cartoonish antics had ever prevented him from being so (as if his work until now albums, playful and absurd as it was, was not also deadly serious!). Here's hoping the desire to become "respectable" doesn't drain another artist of their color. The music, shown below, doesn't give much hope, though. It looks like the kind of 'inspiring' Oscar-bait that hits theaters around this time every year.