Bob Dylan released an interactive video for his 1965 single "Like a Rolling Stone." This is not the first time Dylan pushes the envelope in music promotion - the promotional film clip for his single "Subterranean Homesick Blues," also from 1965, is widely held as a prototype of the modern music video.
It might appear weird that Dylan is still pushing his material from the 1960s when he had a new album, Tempest
, come out last year. But it is definitely still his classic stuff that is making the money: In 2013, at least six compilation albums of his old material have been released. The fact that the man is still writing new music seems to the label executives as just a bonus. Even Dylan himself takes his new material lightly. In concert, he usually plays only a couple of new songs, focusing instead on reinventing the half-century old, once groundbreaking tunes that have made him a legend.
In the new music video, the viewer can change the channel, so to speak. Several different clips have been recorded with subjects lip-synching to Dylan's lyrics. Quite an entertaining little thing. Check it out here