Florence + the Machine's new video for "Shake it Off" operates in the hallucinogenic realm of an ornate masquerade ball. The primary turmoil centers around the feeling of being trapped by past laments, "regrets collecting like old friends". These fears become real as she is caught in a whirlwind of purely Dionysian mayhem, urged on by terrifying masked men, who we assume are of the demonic character. There are lots of seductive dark corners, a game of tag, satanic prayer circles, and of course, Florence Welch in incredible gowns. When the last joyous chorus begins to repeat, she throws off all fear and pain, dizzily dancing and flipping her red hair around. It appears her course is righted through this song - towards its close she sprints across the lawn in a diaphanous dress to climb a tree with an angel.
"Shake it Off" is the lead single from Florence + the Machine's second studio album, Ceremonials, slated for U.S. release on November 1