The Avalanches' New Music Video For 'Because I'm Me' is Classic New York
  • THURSDAY, OCTOBER 27, 2016

  • Posted by: Gabe Paoletti



Since Australian plunderphonics group The Avalanches reemerged from their sixteen year hiatus earlier this year, they've been on fire. They released their sophomore LP earlier this summer, Wildflower, which we reviewed favorably, and since then have been releasing visuals to accompany many of the songs off this album.

For their newest video for the song "Because I'm Me," The Avalanches came through with old school NY visuals, likely inspired by the 70s soul sample the song is based around, as well as the feature from 90s New York rap duo Camp Lo. The legendary Bronx rappers add some grittiness to the song to balance out the sweet soul sample. The video reflects the clashing of these two sounds, placing a sweet young kid in a gritty Bronx subway station. The kid sings the soul sample in an attempt to win the affection of an uninterested subway booth attendant. Throughout his song, he is joined by a band and a group of subway breakdancers, before Camp Lo member Sonny Cheeba emerges from a subway station bench to swagger around and rap both his and his partner's verses. Through the song and visuals, the Melbourne group is somehow able to capture the vibe of old New York, in a remixed fashion.
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