OK Go Premiere 'Won't Let You Down' Music Video
  • MONDAY, OCTOBER 27, 2014

  • Posted by: Austin Price

The logistics of any choreographed dance aren't just tricky, they're downright baffling, and the larger the routine, the exponentially more baffling the logistics grow. Even the most complex Busby Berkley routines never took up more space than a small Hollywood set because at some point it seems like "possibility" collapses under the weight of sheer "complexity." By that line of thinking you'd figure the latest music video from OK GO, which they premiered on NBC's Today Show this morning, would be impossible.

It starts off small enough, sure, with the band pulling off some overly choreographed hijinks on their motorized scooters, but each time the camera zooms up and away for a birds-eye view, you get a sense of just how absurd the scope of this project was. By the end we're looking down on literally hundreds of Japanese schoolgirls popping open their umbrellas in perfect timing to produce what looks like a football-field sized LED display and wondering just how many hours went into the production of this madness.

It might also leave you wondering, if you're anything like me, why they didn't spend that time making a good song or, hell, a good album. OK GO have become known more for their visually challenging music videos and less for their music in the last few years and it's confounding: sure, these videos are interesting but that's all they are. They're curiosities at best and a testament to the fact that frivolity is as likely the end result for the virtuoso as for the amateur if they have nothing more to offer than something fun to look at.

But in case you are interested in something fun to watch, check out the video below:
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