It's unfortunate that The Drums'
video for "How It Ended" debuted the same day as Beyonce's "Countdown." Now that some of the hype has gone down for "Countdown," this is the perfect time for The Drums to get the much-needed attention for this video. The music video was directed by Patrick Roberts and shoots the band with a grainy, sepia-toned filter, giving off a painterly effect. Roberts follows Jonathan Pierce through London, and slips in textural shots of the cities architecture. While "How It Ended" may not have the same theatrics as "Countdown," it's a sweet video that flows seamlessly with the lo-fi '80s synth quality of the song.
is out now on Island Records.