's never been known as the most conventional artist in the rap game, but his new video for "Wyclef Jean" has proved just how eccentric he really is. The song first appeared on his 2016 mixtape JEFFERY
, where every track was named after a different idol of his (including Harambe the gorilla that was killed at the Cincinnati Zoo.) Most fans first experienced his knack for making something weird was when he delivered an almost unintelligible hook on the 2014 hit "Lifestyle." Since then, he has become a forward thinking rap star, revealing that people should "stop believing in gender" and sporting a wardrobe that mainly consists of women's clothing. It's fair to say that he's the David Bowie or Little Richard of our generation. Especially when he exists in such a macho, chauvinistic environment like the rap industry. His eccentric persona is refreshing.
Often times, a rock star like Young Thug will have a few diva moments. This tendency is exemplified in his new music video. Directed by Ryan Staake, the same director who did J. Coles hilarious "Wet Dreamz" video, "Wyclef Jean" ended up being an edit of b-roll footage and on-screen text telling the story of Young Thug not showing to any of the shoots. The only time that Young Thug appears on screen is during a clip that he shot himself, where he eats a bag of cheetos in front of a private jet. Although the initial idea of having children's cars and child police officers was Young Thugs idea, the director was unable to get enough together to make a traditional music video.
"Wyclef Jean" is probably one of the smartest music video's I've seen in awhile. It challenges the idea of what a music video can be. While watching, it's easy to forget that the song is even playing. The directors personal narrative is hilarious and compelling like a reality tv show or a "behind the music" documentary. It's exciting to see just how ridiculous your favorite stars areand Young Thug doesn't disappoint.
The idea of not having enough footage to make a music video, does a great job of forcing the viewer to think about what a normal rap video is. These videos will often show a fake or exaggerated persona of the rapper, surrounded by beautiful women, money, cars, and guns in order to exemplify how cool or important the artist is. With this video, we get a look at the process of making one of these videos and what the rappers who star in them are really like.
This theme reaches a climax when it's revealed that the directors first idea was to have Young Thug light the $100,000 video budget on fire. Honestly, shout out to Ryan Staake for putting up with Young Thug and piecing together one of the best music videos Ive ever seen. Oh, and props to Thugger for having the humility to put out a music video that obviously pokes fun at him.