ZZ Ward find her inner pop star in the colorful, animated video for "LOVE 3X"
By all accounts, 2012 was a banner year for up-and-coming blues-hop/soul singer ZZ Ward. Releasing the mixtape Eleven Roses in February, the Criminal EP in May and her full-length debut Til the Casket Drops in October proved she was nothing if not prolific. Since then, she has appeared on The Tonight Show with Jay Leno, had her music featured on ABC Family's Pretty Little Liars, MTV's Awkward and in promos for ABC's hit series Nashville, and completed a 50-date headlining American tour with sold-out dates in Los Angeles, New York, San Francisco, Denver and Nashville. Ward is still in awe of the buzz that has continued to build around her and her music this past year.
"That was the first year I played in cities I'd never been to, and yet I had fans there," says Ward. "They came to the shows, knew the lyrics, and had already connected with the songs. It was fun, but surreal."
Ward, whom NPR recently declared "is going to be a star," and whose vocal prowess Rolling Stone has praised as being "chill-inducing," has been gradually working her way into the music scene since she began performing for her father's blues band at age 13. Growing up in rural Oregon, her love of hip-hop and rap eventually took her to the nearby college town of Eugene, where she sang choruses at underground hip-hop clubs for local rappers. Despite these experiences though, she struggled to reconcile her love of blues, hip-hop, soul and rock on a professional level.
"It took me a while to embrace the sort of music I wanted to make and accept that making it for myself was enough," Ward says. "I just wanted to write songs that I loved, so that's what I did on this record."
Ward's honey-smoked vocals and soulful lyrics ensnare you from the opening moments of the stomping title track and hold you in their hypnotic sway clear through the final notes of the cool, R&B-flavored "365 Days." The album features thirteen tracks ranging from heartfelt ballads ("Last Love Song") to groovy up-tempo numbers ("Move Like U Stole It"), and includes guest appearances by rising hip-hop star Kendrick Lamar and rapper Freddie Gibbs. Bluesy ditties like "Lil Darlin" sound like something you might hear in a dive bar, and the funky hip-hop track "Charlie Ain't Home," acts as an imaginative reply to Etta James's "Waiting on Charlie." The maverick sensibilities which appear throughout this show-stopping record have also earned Ward's music a nicknameDirty Shinewhich she happily embraces.
"What dirty shine means to me, personally, was the moment I stopped thinking about what people were gonna think about my music, and I just accepted who I was and what my sound was," Ward says. "It's about embracing your authentic self, doing what makes you happy and committing to it. That's the message people have been getting from that phrase, so it's inspiring."
2013 is promising to be even busier for Ward. She recently appeared on Conan, is co-headlining The Fire and Shine Tour with Delta Rae, and will be performing at SXSW, where she first introduced herself as an artist to watch out for last year. If you thought 2012 was a great year for Ward, 2013 is going to prove the best is yet to come.