LA based Synth Pop duo, Tic Tic Boom, update a age old Romeo and Juliet scenario of love and loss in this nicely executed video for 'How It Ends.'
In the indie world, DIY is a term bandied about so often that the word has lost all meaning. LA-based electro-pop favorites Tic Tic Boom!, however, truly keep it DIY and all in the family. The duo, composed of real-life couple Mike DeLay (instrumentation / engineer) and Leilani Francisco (vocals / keys) have created their own hyper-colored universe of pulsing beats, sweat, soaring vocals and frenetic live shows where everyone is invited, and having a good time is the only rule. Recalling the heart-on-sleeve honesty of Metric with the party-starting energy of The Naked and Famous, Tic Tic Boom! are a unique synthesis of past and present influences, culminating in dance-floor ready pop that is simultaneously smart and universal.
On their fourth EP, It's the Heart That's a Fool, Tic Tic Boom! have come of age with their most technically and lyrically accomplished work, but it's the heart, pathos and playfulness that truly shines. "The EP is about dreamers," explains Francisco. "It's about the sacrifices we make, It's about being an artist while having to pay the bills, and doing shitty jobs we hate. That's what "These Motions" is about."
All of what you hear and feel on It's the Heart That's the Fool comes directly from the collective Tic Tic Boom! heart. DeLay and Francisco live together above their home studio in Los Angeles and pride themselves in independently handcrafting everything from start to finishfrom recordings to screen-printed merch and DIY music videos. Tired of relying on outside engineers and producers for recording, in 2010 DeLay attended the audio engineering program at the Musician's Institute in Hollywood, CA, and the band has kept it insular ever since.
"Since we are able to record our own music, we are constantly writing and constantly producing," explains Francisco. "I may write a song on the piano and bring it to Mike and we'll flesh it out together, recording and demoing it out in the process. Other times Mike will work something up in the studio and I'll write to that. This EP is a mix of both those processes. Everything on the EP was recorded, mixed and mastered at our own studio."
Tic Tic Boom! performed an official showcase at SXSW 2012 and played the Musician's Institute tent at Coachella Music Festival in April 2012. Their music has been placed on programming on ABC Family, Showtime, MTV, Bravo, and the Style Network. In addition to being a featured KROQ Locals Only artist, their music has been heard on over 100 college radio stations across the United States and Canada including KCRW in Los Angeles.