Inspired by artist Mia Pearlman's cover art for No Devolucin, Thursday reached out to British artists Davy and Kristin McGuire, who specialize in film, theater and performance art, to capture the album's innovative artwork and translate "Magnets Caught in a Metal Heart" to video. Haunting paper cut forests, a mysterious metropolis and an eerie train set the scene for a dark and foreboding video thats both conceptually and visually stunning.
For the last thirteen years, Thursday has been in a constant state of transition. Rising from New Brunswick, NJ, in the midst of a DIY basement culture revival, they seemed out of step with the traditional hardcore of their peers. Favoring jagged post-punk rhythms over metallic breakdowns and quoting from Neil Young and post-modern poet, Michael Palmer, instead of Henry Rollins and Noam Chomsky, the band always seemed at odds with the awkwardly applied label of "post-hardcore pioneers". With this starting point, they set out wildly to find their place in the world: touring with everyone from the Cure to Cursive, continually expanding and refining their musical vocabulary. Finally, with No Devolucin, the transition feels complete: Thursday have arrived at a place like home.
When Thursday (fronted by singer Geoff Rickly, guitarists Tom Keeley and Steve Pedulla, bassist Tim Payne, drummer Tucker Rule and keyboardist Andrew Everding) released Full Collapse it defined a genre, signaled a change of the guard and started a backlash all at once. SPIN hailed the band as The Next Big Thing" featuring Rickly on its cover in 2004. Kerrang praised the band with five K's (highest marks) as being "in an entirely different class" than anything else at their Reading festival debut. Thursday's first album for the majors, War All The Time, was a critical and commercial success but left the band feeling stuck and uninspired. Instead of embracing the musical niche that they had carved out, they took a far more daring route: shaking off trends in favor of experimentation, forging identity from content rather than style and turning Thursday into a churning engine of reinvention. The New York Times concluded, "They may not be rock stars, but by a kind of critical consensus they have emerged as the standard-bearers for their sound, the band considered most likely to survive the vagaries of rock trend-hopping."
Throughout the band's subsequent releases, a theme began to emerge: nothing is sacred. Calling on the legendary Flaming Lips' producer, Dave Fridmann, the band delivered a pair of records that eschewed popular perception. 2006's A City by the Light Divided saw Thursday producing heavily distorted lullabies and introspective dirges. 2009's Common Existence showed them at their most explosive, adding atmosphere and precision to the urgency of their earlier records. In the midst of these two releases, Thursday teamed up for a split LP with venerated Japanese screamo band Envy, producing a seamless suite of tracks entitled, "As He Climbed a Dark Mountain, In Silence, An Absurd and Unrealistic Dream of Peace Appeared and Was Gone." Though the various members have been known to spread themselves thin (Rule's stints drumming for My Chemical Romance and Murphy's Law-- Rickly's role as singer of Ink & Dagger for their 2010 reunion/benefit shows and his controversial United Nations project--and Steve Pedulla's original score for the Indie film, Yeardley) Thursday always find themselves drawn together.