Straight Outa Russia. Not what you think - this new breed of Russian indie rockers has the sound down in "Keep Pretending."
On-The-Go is indie-pop band originated in Togliatti back in 2008, now based in Moscow since 2010. On-The-Go belongs to the set of new Russian musicians, who make the western-influenced music western not by content, but by the performance and record quality.
Content of the On-The-Go music is a mesmerizing combination of local background, quest for the new sound and Russian authentic melodies backed by refined arrangements, thought-out sound and distinctive lyrics written by band leader Yura Makarychev.
On-the-Go started in 2009 with a self-titled LP which secured band position on top of russian music market. Since then they played with Keane, She Wants Revenge, Patrick Wolf, Autokratz, The Horrors and many others. In 2011 On-The-Go supported Hurts on their tour after releasing now famous In the Wind music video and Gym Session Live Video which marked the new era for the band.
At the end of 2012 the band released its long-awaited LP November first since their debut in 2009. Songs on the verge of winter, melodies covered by the wind, tenderness and warm sadness has made the mission of comparison On-The-Go to other bands a very complicated one. There are many names coming to mind from Wild Beasts to various Swedes and Danes but even though On-The-Go music has no pronounced ethnic identity, it has melodies, feelings and charms of something that has come from very different and alluring part of our planet.