It's said that Minneapolis based trio Now Now used the opportunity of their sophomore album, Threads, to explore the fragile nature of existence, perception of the world and relationship, both physically and emotionally. It's big thinking if you dive too far into it one's head might explode. Better to experience it through more visceral, cerebral ways...such as this calm and peaceful video for "The Pull".
Threads the second full-length release from Minneapolis based Now, Now explores the fragile and often
transitory nature of our existence, our perceived understanding of the world around us and relationships shared
with others physically and emotionally. Produced by Howard Redekopp (Tegan and Sara, An Horse, New
Pornographers), Threads forms a sprawling sonic endeavor that showcases the bands incredible growth as
songwriters and musicians. Vulnerable vocals give way to oceans of sound retaining definition via deftly layered
guitar parts augmented by lingering synths which alternate between background and center stage.
This past June, Now, Now, a trio composed of Cacie Dalager (Vocals, Guitar), Jess Abbot (Vocals, Guitar), and
Brad Hale (Drums, Synth) packed up their van and drove 1800 miles across North America to record with Redekopp
in Vancouver, BC. Beyond the geographical shift, the recording felt miles removed from their full-length debut
Cars. Released in 2008 prior to Abbot joining the band, Cars saw the fresh out of High School Dalager and Hale
traveling the United States non-stop and finding their way onto European arena tours. Through word of mouth and
constant touring, Now, Now (formerly Now, Now Every Children) began building a support system of fans and
friends, including Maine native, Abbot. Hale and Dalager quickly became fans of the music Abbot was making
in other bands; "It was kind of funny because she and I used to make jokes about how in an alternate universe we
would probably be in a band together," recalls Dalager. "We had a practice where she played for us the parts she
had written for songs off Cars, recalls Hale. It was apparent from those sessions Abbot could bring something to
Now, Now. "Her guitar work is amazing," says Dalager, "and just adding another creative brain into the mix was
refreshing for us."
Soon enough, Abbot relocated to the Twin Cities to become the third member of Now, Now Every Children, sharing
equally in songwriting and vocal contributions. Dropping "Every Children" from their name, Now, Now began
working on the Neighbors EP, an experiment in writing and recording for the first time as a three piece. Though
the original plan was to self-release the EP, it found a home at No Sleep Records, who encouraged the band to tour
through the first half of 2011.
It was during this time another relationship formed during the years following Cars began to grow. Chris Walla,
guitarist/producer of Death Cab for Cutie, had taken an interest in the bands music. "From the very first time we
had contact with him," explains Hale, "he was always excited and positive about things." Support from an artist
they admired musically and personally proved inspiring to Now, Now. At SXSW 2011 Walla came to each of their
shows, helped them lug gear and even talked a police officer out of giving them a parking ticket. With mutual
admiration all around, it was natural for Now, Now to sign to Wallas Trans- Records. "In working with Chris and
his label," explains Abbot, "weve been given a lot of freedom to make sure were happy with the music. We run at
a slower place as a band, and hes not pushed us, but instead given us our time. Its nice to have that from somebody
who could probably sign any number of bands, and make them do what he wants."
With a true sense of purpose and excitement they hadnt felt in years, Now, Now made the trip to meet with
Redekopp to record Threads. "What people will specifically notice about the songs on Threads," says Hale, "is the
way that they are put together. We spent a lot of time going through the basic song ideas and restructuring them to
make them their best. Since we haven't released a full-length in so long," he explains, "we wanted to make sure we
were all loving everything about it before we went all the way out there to record." Between recording and tracking
at three studios in Vancouver, the band would hang out with Redekopp at his house or watch him hit the half pipe at
a local skate park. "He became an extended member of the band;" explains Dalager, "he got inside our heads and
understood everything we were going for." During the recording Now, Now could tell they were hitting their stride
for the first time. "As happy as we are with Neighbors," Abbot says, "a lot of things didnt click because we were
just learning how to write together." Dalager notes, "We killed ourselves over Threads. That sounds dramatic, but
everything about it was excruciating in a good way. Every little idea was worked to its best." As a result, "this is the
first release we feel really proud of."
With the album complete, Now, Now look to the future with great anticipation. "This band feels like an extension
of us as people," explains Dalager. "Its something weve been nurturing for a long time and is all we really care
about;something weve worked really hard for and need to make happen no matter what."