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When it came time to choosing the visuals for the first song to emerge from their upcoming album Hardcore Will Never Die, But You Will, Mogwai chose to snag a clip for the upcoming documentary 30 Century Man. Its a film about James Bowthorpe, the current round-the-world champion cyclist who smashed the previous record by 20 days. The documentary was directed by Antony Crook; an artist who is responsible for the cover art of Mogwais upcoming album. Apparently he also had a copy of the bands demo while filming this part of his film in the isolated Norwegian countryside.

Says Crook, "We were so far north the sun never set. I wanted the film to somehow give a sense of what James had achieved and the idea of him being alone, somewhere wild and isolated".

It worked, and set to the cinematic sounds of "How to Be a Werewolf" provides a beautiful piece of audio-visual. Hardcore Will Never Die, But You Will will be released Feb 15th via Sub Pop. David Pitz

Artist Bio

Mogwai are a Scottish post-rock band, formed in 1995 in Glasgow. The band consists of Stuart Braithwaite (guitar, vocals), John Cummings (guitar, vocals), Barry Burns (guitar, piano, synthesizer, vocals), Dominic Aitchison (bass guitar), and Martin Bulloch (drums). The band typically compose lengthy guitar-based instrumental pieces that feature dynamic contrast, melodic bass guitar lines, and heavy use of distortion and effects. The band were for several years signed to renowned Glasgow indie label Chemikal Underground, and have been distributed by different labels such as Matador in the US and Play It Again Sam in the UK, but now use their own label Rock Action Records in the UK, and Sub Pop in North America. Rock Action records is named after Stooges drummer Scott Asheton, who had his name changed to Rock Action. The band were frequently championed by John Peel from their early days, and recorded no fewer than seven Peel Sessions between 1996 and 2004. Peel also recorded a brief introduction for the compilation Government Commissions: BBC Sessions 19962003.

Source: Wikipedia

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Mogwai

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