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Melanie Martinez redefines the lyric video with "Alphabet Boy" and owns it.

Artist Bio

Melanie Martinez is an unforgettable 20-year-old artist from New York a stunning and provocative singer, songwriter and visual presence. Her debut Atlantic album, Cry Baby, was released on August 14, 2015 and debuted as the "Hot Shot Debut" at #6 on the Billboard Top 200. On May 20, 2014, she released her debut EP Dollhouse, largely collaborating with Kinetics & One Love (B.o.B). The EP debuted at #4 on the Billboard Heatseekers Chart. Her self-conceived and/or self-directed videos for "Dollhouse," "Carousel," "Pity Party," "Soap," and "Sippy Cup" have driven her YouTube Channel to over 50 million views and counting. "Cry Baby" is "a distinctly 21st century twist of pop, spikily honest and occasionally barbed words served up in cinnamon-dusted melodies," declared Noisey, "a swirl of R&B curves, stuttering beats, and ratatat hi-hats." (Martinez) possesses an arrestingly innocent voice that just barely hides its true power," noted SPIN, "the bend-over-backwards ability to go for the jugular." "The juxtaposition of promiscuous parents, complicated love, and substances with carnival pop is haunting," applauded NYLON, but infectious enough to keep you coming back for more...like candy."

In reviewing Melanies New York show on the Cry Baby Tour, The New York Times wrote: "... the songs arent kid stuff. The music...perches prettily tinkling keyboards and concise pop choruses amid the slow, ominous basslines and twitchy percussion of Southern hip-hop a candy-coated variation on the dirges of Lorde and Lana Del Rey."

Editorial

About this Video

  • Duration:
  • 4:20
  • Views:
  • 3,245
Melanie Martinez

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