This video was shot in Iceland over two days, seasons apartfirst working with 3 hours of sunlight on a winter's day, when the sky was dark and the moon was full and bright at 4PM. Then working with 23 hours of daylight in summer, when the sun was shining at 2AM.
White: The presence of all the wavelengths of visible light.
Prism: A transparent optical element that reflects images and refracts light.
These two words combine to define the sound of the Johanna Cranitch project - White Prism. The Australian-born and NYC-based artist, has been surrounded by music since birth. It was her Hungarian grandfather, a jazz pianist, who gave her his blessing by declaring, this one will be musical. And so, her musical journey began.
From her early upbringings in the esteemed Kodaly school of music, to the Gregorian chants that her father, a former Priest in training, brought to the table, Johanna was veered to the stage by her music loving parents. She was gracing the halls of the Sydney Opera House at the tender age of 9, and performing with the Opera Australia Childrens Chorus. Opera was merely the beginning for this pop loving songstress. Her love of Fleetwood Mac, Kate Bush, and Wham! would influence her future leanings into dreamy, electro-pop songwriting.
Upon graduating from high school, Johanna enrolled in a vocal jazz program at the Australian Institute of Music, where she graduated with honors. After a stint of performing across Australia, Johanna landed in New York City. Once in New York, she found herself as a studio engineer at the prestigious Nola Recording Studios. It was during her time at Nola that she began writing and recording over 300 demos. These demos would eventually lead her to her first album and the shimmering sounds of her former project, Johanna and the Dusty Floor.
Johanna had navigated her way through every aspect of the music industry, and she had finally revealed herself as an artist worthy of acclaim. She would soon find herself crisscrossing the globe, including a world tour with The Cranberries, as well as performing at Autre Magazines (James Franco and Adarsha Benjamins publication) Paris launch. However, she was constantly shifting and shaping her sound along the way. The Dusty Floor had given birth to a new sound. Her ethereal, Kate Bush-inspired huskyisms, as described by Time Out magazine, had crystallized into the electro-pop chicness that is White Prism.