I think Ima Robot might have blown all the Edward Sharpe $$ on this wicked skating video to the fun loving tune "Ruthless".
Ty Evans directed Ruthless for Lakais winning entry into Transworld Skateboardings 2010 Skate & Create contest which also featured entries from Adidas, Fallen and Etnies. The rules for the contest were:
The four teams are made up of a total of six skatersfour pros and two ams.
Each team is given nine days in a warehouse with the same set of obstacles.
Each team is allowed one art director on site.
Each team is assigned one TWS photographer to shoot a feature article for the magazine.
Each team is allowed a film crew to produce a video for skateboarding.com.
The final photo and video product is judged by the TWS edit staff (minus S&C coordinators Skin Phillips and Josh Brooks) on the level of skating, creativity, the use of obstacles, and overall image and video quality.
The winner gets the cover of the magazine and will have a spot reserved in Skate & Create 2011
Ima Robot is a band based in Los Angeles, California that formed in the late 1990s.
Following vocalist Alex Ebert's previous band The Lucky 13's breakup, Ima Robot formed in the late 1990s and, in the early 2000s, after signing with Virgin Records, became successful.
The band's other original members were Timmy "The Terror" Anderson, Oliver "Oligee" Goldstein, Justin Meldal-Johnsen, and the prolific studio drummer Joey Waronker. Meldal-Johnsen and Waronker were sought-after musicians who had played with Beck before joining Ima Robot.
On September 6, 2003, Ima Robot released their first full-length album, the self-titled Ima Robot. The album featured the singles "Dynomite" and "Song #1" (released in the UK only), and the band supported their album by touring with artists such as Hot Hot Heat, The Von Bondies, Hoobastank, The Sounds, and others.
In 2004, Waronker and "Oligee" left the band, and Meldal-Johnsen followed in 2005, with former Oleander drummer Scott Devours, Tim Anderson's cousin whom he had never met before Devours auditioned, taking over drumming duties; Filip Nikolic taking over on bass; and Andy Marlow taking over on keyboards.
On September 12, 2006, Ima Robot released their second album Monument to the Masses, which featured the singles "Creeps Me Out" and "Lovers in Captivity".
In April 2007, the band won their independence from Virgin Records and continued to work unsigned under the management of Alexis Rivera of Echo Park Records. The song "Gangster" premiered on the band's MySpace on April 15, 2008, with its lyrics posted in a blog entry by the band. In 2010 the band announced the upcoming release of their new album, Another Man's Treasure, and released the song "Ruthless" on the Internet. They are now being represented by the Werewolf Heart label.