Canadian indie-rockers Hollerado have released a second video for their song "Americanarama" after already having made a splash with the first one, which featured Dave Foley in a parody of American Apparel CEO Dov Charney. It's not as bad an idea as it sounds like, BUT only because this one is just as good, if not better. It features the band, backed by a group of people in a 4x6 grid of cells, giving an energetic performance of the song while the people hold up lyrics, bass tab, and fake-play Pong and Space Invaders with the band. Allegedly, this was all shot in one continuous take - very impressive to say the least, but after the first video, anything less would have been a waste.
Their album Record in a Bag is available for purchase now at your local record shop or on iTunes if you don't have one of those anymore.
Hollerado is a Juno Award nominated Canadian indie rock band formed in 2007 from Ottawa, Ontario, Canada.
Three of the four members of Hollerado grew up on the same street in Manotick, Ontario a suburb of Ottawa. Hollerado later recorded and periodically lived in Montreal, Quebec where they gained attention as one of Montreal's "top up-and-coming bands". The line-up includes lead singer and guitarist Menno Versteeg, lead guitarist Nixon Boyd, bassist Dean Baxter, and drummer Jake Boyd. Since its inception in April 2007 the band has shared the stage with hard-rocker Andrew W.K. and Montreal's The Stills and Malajube, and was hand-picked by Jack White to open for his newest group, The Dead Weather. The band has also played festivals such as SXSW, Pop Montreal, and Sled Island in Calgary, Alberta, Canada.
The band competed in the 2009 round of The Big Money Shot, a battle-of-the-bands competition put on by Ottawa radio station Live 88.5. Hollerado won, receiving a grand prize of $250,000 which accommodated their tour and equipment expenses.
In April and May 2009, the band accompanied The Stills and other Canadian indie rock delegates to the TransmitCHINA conference, an event established to promote cultural and musical exchange between the Asian and Canadian music markets. Hollerado played the conference showcase in Beijing to kick off its two-week tour of China.
In 2009, Hollerado self-released its debut album Record in a Bag as a free digital download. Originally from the band's Demo in a Bag 5. EP, In February 2010, music label Royal Mountain Records along with Arts & Crafts re-released Record in a Bag. the album's lead single "Americanarama" drew press for its music video starring The Kids in the Hall comedian Dave Foley in a parody of American Apparel founder and CEO Dov Charney. The album has been favourably compared to the music of Supergrass, Stephen Malkmus, and Weezer. In 2010, Hollerado toured with Free Energy throughout the United States and Canada, as headliner in their home country and as support act in the US. Many of these concerts featured both bands on stage aiding each other in backup vocals on their own songs, and covers of Bruce Springsteen and Neil Young.
In 2011, the band was nominated for the Best New Group Award at the 2011 Juno Awards.
In December 2012, it was announced that Hollerado would be opening for Canadian alternative-rock band Billy Talent on their Dead Silence headline tour in April 2013, alongside Sum41 and Indian Handcrafts.
On February 26, 2013, the band released their second LP, White Paint, leading with the single "Pick Me Up". The album "finds Hollerado sticking to their guns by packing their songs with instantly hummable choruses and six-string riffs aplenty," but although the band didn't opt for any huge sound changes for their sophomore album, White Paint "is a more intricately wrought and emotionally complex record than the feel-good Record in a Bag".