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The video was co-directed by the band's guitarist Ted Feldman and Andrei Bowden-Schwartz. Ted had this to say about the filming, "Andrei and I had this idea to make a 'video mosaic': a collection of videos playing simultaneously that together make up one larger video image -- like a moving Chuck Close portrait. We didn't know if it was possible, so we called our friend and tech guru Bob Weisz (director, Big Freedia's "Y'all Get Back Now") and talked it out. He said that he thought it would blow up the computer but that he would try. So, I made my band play the same song a thousand times, we shot it from all different angles, and Andrei and I joined Bob in New Orleans to edit the thing and see if it could work. We developed the idea, and despite the many many hours it took for our computers to process all the information, we ended up accomplishing what we had set out to. Every tiny box on screen is its own video, and we're all still friends."
