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2:54 are a pair of sisters - Colette and Hannah Thurlow - hailing from the UK and beginning to make noise here in America. "You're Early", the first bit from there eponymous debut, to wash up on our shores suggest the pair dabble in strong melodies, but strive to fall on the more menacing line of guitar pop. There is a cryptic quality that washes over the track, and a forced atmosphere that slowly reveals details, as if obscured until the last minute by a blanket of fogwhich makes the band's new video for the track pretty damn perfect. The video was overseen by Danish director Jeppe Kolstrup.

Artist Bio

The Thurlow sisters taught themselves to play guitar as teenagers, but it wasn't until the closing moments of 2010 that the very first lo-fi 2:54 home demos leaked onto the web, prompting a flurry of critical acclaim that's only ever grown with the band. They became the act that all the best bands around wanted on the road with them, touring with everyone from Warpaint and Wild Beasts to Melissa Auf De Maur, Yuck, The Maccabees and most recently, The Big Pink. Their debut limited seven-inch 'On A Wire' whetted critics appetites. Signing to Fiction (The Cure, Crystal Castles etc) mid last year, the Scarlet EP gave the world the first taste of the forthcoming long-player with its title track, plus three hard-hitting B-sides. Its hazy, leviathan sound was hypnotically hooky, feeling both alien and familiar at the same time. The recent Pitchfork premiere of their latest single 'You're Early' revealed a more groove-focused side to the band, a brazenly infectious stormer of a song.

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  • Duration:
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