Pittsburgh band 1,2,3
eye the end of the world with their new video for "Scared But Not That Scared". Things look a little Heaven's Gate from the getgo, and the conclusion is predictable. The track is from their appropriately titled, 2011 record New Heaven
. Directed by Sue-Ling Braun and shot in Brooklyn. For kicks, check out the band playing some of these songs in a video we captured in Austin last year.
The heartbeat that sparks the third song on 1, 2, 3's debut LP isn't just a flutter effect meant to set a melancholic mood. It literally symbolizes the start of a new life. Or in the case of Nicolas Snyder and Joshua Sickels, a crucial state of rebirththe next logical step after the "classic rock 'n' roll casualty story" of a band moving on from one project to the next.
While that project took more of a straight-laced approach to pop music, 1, 2, 3's songs are as stubborn as their name. In other words, good luck reducing New Heaven down to a tidy set of buzz words.
Or as Snyder puts it, "That's the general idea with this bandthat it doesn't belong to any specific genre, and that there aren't any preconceived notions about the name or who we are."
Take the aforementioned "Heat Lightnin'," for instance. Once you make it past Snyder's fragile vocals, a disembodied whistler, and several unidentified flying objects, one thing emergesa liquified bass line that seems to betalking. And then there are the many striking, speaker-panning elements that reward repeat listens elsewhere: the shimmering synths of "Lonesome Boring Summer," the swooning strings of "Wave Pool," the sucker punch percussion of "Work," the lethargic blues licks of "Just Like Heaven (is gone)," the restless riffs of "20,000 Blades," and, well, we'd go on but that'd take away half the fun of digging through 1, 2, 3's sonic detritus.