Towing the line between hip hop, pop and EDM, Niles Hollowell-Dhar has made a unique name for his producing prowess over the last few years. If you don't recognize his name, you at least probably know his guise, The Cataracs
. The production outfit has provided some serious swag on giant tracks from The Far East Movement and Dev. While tracks like "Bass Down Low" and "Like A G6" gave Niles the opportunity to sit atop a #1 record, the young, native Northern Cal producer is focusing his attention to producing music for his own project. Needless to say, The Cataracs have a lot in store in the very new future.
With a little help from our friends at Bud Light Platinum, we'll spend the next several weeks rolling out an exclusive, episodic video series dubbed The Platinum Project
. Here, Baeble catches up with Niles as he hunkers down in a gorgeous beachfront home in Malibu recording music for a variety of upcoming Cataracs releases. We also bring Niles a unique challenge of sorts: take everything he's learned over the past few years, dust off a song from his past and give it the remix treatment it always deserved. Channeling everything he's learned over the years through a track called "Young In LA", Niles lets you bear witness to the stunning transformation of a song he had previously shelved. It's a compelling look at one of the best producers in the game. It's The Platinum Project
, presented by Bud Light Platinum.
David "Campa" Benjamin Singer-Vine and Niles "Cyrano" Hollowell-Dhar combined their songwriting, vocal, and production talents in 2003, while they were attending high school in Berkeley, CA. Three years later, after taking their name -- the Cataracs -- from a line in Snoop Dogg's "Whats My Name, Pt. 2," they released an independent album, Technohop, Vol. 1, and produced the sparse and booming track "Blueberry Afghani" for fellow Berkeley-based group the Pack. The duo released a handful of low-key albums and mixtapes and broke through with "Like a G6," a collaboration with Far East Movement and vocalist Dev that topped the Billboard Hot 100 in late October 2010. Dev herself released a Cataracs-produced single, "Bass Down Low," which reached the chart by the end of the year. the Cataracs maintained their hit-making streak with Snoop's "Wet" -- yet another stripped-down, bass-heavy track -- which was made for Prince Williams bachelor party and charted in early 2011.