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Curious how a band like Morning Parade plucked their namesake from the ether? We were tooso we asked 'em about it when we perched the band atop The Launch Pad in Austin. Here Steve Sparrow and Ben Giddings open up about some of their early foundations of their band, discuss their just released debut album, and admit that they just don't feel like they fit in sometimes. It's OK though...we think they're going to be OK. Rock stars arent really meant to fit in. That'd be awfully boring.

Artist Bio

Formed in Harlow in 2008, the Essex five-piece Morning Parade consists of lead vocalist Steve Sparrow, guitarist Chad Thomas, bassist Phil Titus, keyboardist Ben Giddings, and drummer Andy Hayes. Combining trance-style synths with anthemic rock guitars in the same vein as Friendly Fires, Delphic, and Fenech-Soler, their energetic sound and low-key secret live gigs soon attracted the attention of various record labels, and eventually resulted in a major-label deal with Parlophone. Following support slots on U.K. tours by Florence and the Machine, Ash, and Tinchy Stryder, they began work on material with Blur producer Jason Cox at Damon Albarn's 13 Studios. Their first single, "Under the Stars," saw release in late 2010; it was followed by a succession of singles ("A&E," "On Your Shoulders," and "Us & Ourselves")in 2011. The band's self-titled debut full-length album came out in early 2012 on Parlephone.

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Morning Parade

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