"The old model is built on the premise that if you give a band $1,000,000 they will sign anything. That system was built on the willingness of the musician to trade their future in exchange for what sounds like a lot of money in the moment, and for a "push"...It was intense setting it up but now that it is in place we are in a much better position, it's taken so much of the frustration out of our lives.We can't compete with the massive budgets of some prestige major label acts and we don't have the power to "saturate the market," but who gives a fuck? Do I really want my face on a billboard? Or to shove our music down people's throats in the hopes of convincing them to like us? The idea of spending $500,000 on a radio campaign seems hopelessly out of touch with the future of music and yet that's the going rate. I have no idea how this is all going to play out for Metric but at least we are in the game on our own terms."