Let's start with the basics. It's not Kee-sha or Kee-dollar sign-ha. The correct pronunciation is Kesh-a, "kesh" pronounced like "mesh" (WELL GUYS, I GUESS WE'RE REALLY DOING THIS!). She's a 22-year-old who was born in the Valley and then moved to Nashville, where she spent her formative years with her punk singer/songwriter mother. After appearing onand this is now the world in which we livethe Paris Hilton and Nicole Richie reality show "The Simple Life," she sent her demos to mega-producers Dr. Luke and Max Martin.