| POSTED BY: KARA PARKER
The third studio album from the mop top had a lot riding on it. With the first two releases, Justin Bieber managed to take the world by storm and like many music lovers I could only pray that it wouldn't last. We even had time on our side! As a pint-sized crooner, there was always the threat that puberty could change his voice, his image, and his career. With Believe, Bieber delivers his mission statement to the world: I'm not going anywhere, by the way, did you buy my Christmas album?
It is extremely evident when listening to this album that Bieber's smooth, alto vocals have transcended in to a raspier, deeper tone. You've got to hand it to Bieber and producers for not trying to hide it. While classic pop tricks like autotuning and synthesizing could have offered a simple solution to masking this change, they embraced his maturity and used it to only make his heartfelt lyrics more adorable.
While it's clear that Justin's maturing, he's smart enough not to leave the puppy-loverboy image in the dust. Lyrics of romantic longing litter every track from start to finish. While his look, voice, and production value are met with a new level of maturity moms of tweens nationwide will rejoice knowing that this 'new' Justin is just as sweet as he's ever been. No lyrics are too suggestive, no song is too forward.
Probably the only loss Bieber suffers with this album is that it holds no guilty pleasure track. One of the biggest contributors to Bieber's original success was that his songs where so catchy, even the people who didn't want to like him couldn't help but sing along. This album has a much more generic theme to it. It could be that his lower voice has just made his sound heavier, not allowing it to float into your head like his previous singles. The production on Believe might also have something to do with it. While his sound has always relied on poppy synths, this album indulges too deeply in that trick. Many of the tracks sound like all the mechanic sounds get clocked, making the tracks seem jumbled and staccato. While it's clear that Beiber's career will linger through pop culture for many more years to come, with the lack of upbeat pop anthems this album supplies, you'll only have to listen to Justin Beiber if you actually want to.