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Baeble is a unique, tour-de-force of the music video programming business, extending high quality programming across a large network of outlets. Recognizing the potential for massive content distribution and growth via a main website, partner sites, and even television, Baeble has run circles around the next best things and their so-called results. That's because Baeble does what no other player in the space has achieved high quality, targeted music programming that appears across the media spectrum. All of its shows and video can be seen on its own powerful proprietary platform and selections are also part of the global syndicated video economy via YouTube, AOL ON, iTunes . and more. The company also powers through its Wordpress Plug-in video on a network of 100 and growing other music focused web sites. Baeble's high quality programming also makes the jump to traditional, established television networks and into 38 million cable homes via Concert TV's VOD channel and several international broadcasters.
Baeble is focused on Indie / Alternative music. And as many have already recognized, Indie music is the Motown of today. Not only is it "cool" to consume, it is simultaneously a demographic, a psychographic, and most importantly, a lifestyle. Like Motown, the term "indie" has evolved from its original meaning (independent music, free from major record labels or distribution chains) to a more comprehensive categorization of styles and tastes. The consumer of such tastes is often referred to as a "hipster", or someone who enjoys consuming a certain subsection of goods deemed "hip". The "hipster" is more than a stereotype; it's a real segment of consumers who enjoy a specific set of aesthetics which includes behaviors and trends, certain clothing and, most notably, indie music. The well-known archetype of "hipster" is an extreme composite of various "hip" lifestyle choices, but most people are some milder, more reasonable variation of these qualities. Indie music is usually the constant, because music is the most accessible, affordable, and simple way to be hip in today's world. It is far easier to manage than appearance or clothing, and cheaper to consume (or have knowledge of) in massive quantities. Indie music is the base level of hipness, and we find it slowly saturating all levels of consumerism in today's market. Thus ad campaigns and television spots are focused on not only compelling imagery to sell products, but the perfect new "indie" tune song to associate with their brand. Breaking a songs' popularity can be just as effective for brand awareness as a quality product. The synergy here has made the indie rock tune a powerful force in today's world.
Music is no longer just a sound; it hasn't been since "Video Killed the Radio Star". In today's world, an artist has an image, a brand, a cohesive package that artists and their managers spend time and effort creating and nurturing. The internet has changed the way this package is molded. Music videos, in today's world of viral marketing, are an incredible asset. One great video, just like a great song before it, can now change a career. With the passing of MTV as a televised music destination (unofficially dormant for years, finally stripping itself of the title in recent times), video pertaining to the music industry has largely shifted towards an online presence. YouTube is saturated with low-quality recordings of artists performing at venues across the country, especially here in New York City. There is a strong demand for this content, but as of yet, very few have made an effort to hold it to a higher standard. Baeble and its high quality exclusive programming have provided this missing element for labels and artists.
If you are a fan of Baeble and have a Wordpress powered site, you can all all or portions of our growing video library to your site in under 5 minutes. Simply get the Plug-in from the Wordpress and follow the simple steps to adding our video. The link is here - Baeblemusic Wordpress Plug-in.
FOR ALL EDITORIAL CONSIDERATION:
Managing Editor Matt Howard grew up in Toms River, NJ, which apart from technically being "The Jersey Shore" has birthed an insane amount of great music. Matt studied journalism at Rutgers University before grinding his axe at an ad agency as a creative copywriter. He's happy to finally be writing about, consuming, and sharing new tuneage. He would love to get to know you and your band. You can reach him at matt (at) baeblemusic (dot) com.
FOR PRODUCTION INQUIRIES:
It's very painful for David Pitz to watch his beloved Chicago Cubs fail to win the World Series...every single year. To keep distracted, Pitz plays the part of Content Manager, producing music performance related videos for Baeblemusic. Please help take his mind off the Cubs' losing ways by discussing any and all video opportunities with him, including multi-camera concert shoots, Guest Apartment sessions, recorded interviews, and/or distributing your artist's music videos. He can be reached at davidp (at) baeblemusic.com.
FOR MARKETING INQUIRIES AND OTHER ODDS AND ENDS
David Moffly is the founder of Baeblemusic. He is the big dog with a big dog (named Jupiter, who can be seen roaming the office halls and in and out of our Guest Apartment sessions). While he enjoys boating and the occasional Yankees game, David spends most of his time working on business development for the site. So if you'd like to advertise, talk about sponsorships, or take him to dinner, you can email him at david.moffly (at) baeblemusic.com.
At baeblemusic.com, you can view free song clips from these live shows or download full-quality concerts in their entirety.
We hope you find your experience with the site to be easy, entertaining, and fun. However, if you are having problems with the site, or if you have any problems
downloading or viewing your purchased music videos - Please let us know.
Email: info@baeblemusic.com
Phone: 212-260-9101
Mail:
Baeble Media
36 West 10th Street, 4th Floor
New York, NY 10011
Having problems with the site? Or if you have any problems downloading or viewing your purchased videos - Let us know
Want to advertise on Baeblemusic.com? Email advertising@baeblemusic.com
Baeble Music is looking for a few good interns. If youre up on the indie rock/emerging artist scene, have a desire to get your feet wet in new media, and are not afraid of playing a vital role in an ever-evolving, constantly expanding website, please get in touch. Specifically, were looking for a few interns to work in the marketing and editorial departments. Each intern will be expected to work at Baeble HQ 15-20 hrs a week. Responsibilities and requirements below:
For marketing were also looking for one (2) social networking/new media intern. Responsibilities and requirements include:
- Maintaining and developing our community presence
- Must be familiar with social networking sites like Myspace, facebook, imeem, youtube, Live Journal etc.
- Tracking video play trends and uploading new video content to viral sites. Must have a basic to intermediate grasp of Excel
- Competent with internet research and know how to find things easily
- Blog video placement outreach must have a general familiaty with music blogs and understand how to find relabvant posts
- Coordinate the creation and gathering of online contest elements
- Creating new contest campaigns and seeing through idea to final product
- Must have an interest in music marketing
If interested, please send a cover letter and resume to jobs@baeblemusic.com. Please indicate which internship you are applying for. Please also include brief answers to the questions listed below. We look forward to hearing from you!
Marketing Questions - Please send in brief answers with your resume + cover letter:
- What are your go-to sources for information on music, finding new bands, and keeping up with bands you like?
- What type of experience in music marketing do you have?
- What social networking sites do you actively use? Which ones do you prefer?
For editorial/content, were looking for two (2) interns. Responsibilities include:
- Providing a variety of original editorial work, including blogs, album reviews, concert recaps, and feature articles
- Preparing website copy
- Providing a variety of web support for Baebles expanding catalogue of live concerts
- Soliciting/Collecting Music Videos
- Collecting B-Roll/On Camera Interviews
- Assisting in various areas of production when needed
Requirements - We're looking for interns who:
- Are familiar and passionate for a wide variety of independent and emerging artists.
- Are familiar with both the major players and competitive nature of the new music media industry.
- Have experience and natural passion for writing about new and upcoming music/artists.
- Enjoy interviewing artists, attending/reviewing shows, and listening to new albums on a regular basis.
- Are organized and able to meet competing deadlines on a regular basis.
If interested, please send a cover letter and resume to jobs@baeblemusic.com. Please indicate you are applying for the Editorial/Content internship. Please also include brief answers to the questions listed below. We look forward to hearing from you!
Editorial Questions
-Why do you want to get involved with Baeble Music? What is it about the site that appeals to you?
- Name five of the albums that have been among your favorite, most memorable, or most influential in your life. Pick one of them and discuss briefly why it's so important to you.
- What have been your five favorite releases of this year? Pick one and discuss what it is your favorite of the year thus far.
- What's the last concert you attended on your own volition? Did it meet your expectations?
- What are your go-to sources for information on music, finding new bands, and keeping up with bands you like?
- What kind of experience within the field of music journalism do you have?
